Working in collaboration with Le Parisien, the goal was to incorporate motion design into their latest partner video for the brand Asics.
Asics and the city of Paris have been organizing ‘The Mind Runs” every week since November. These are free sports workshops led by professional coaches. The goal of these workshops is to encourage Parisians to engage in more physical activity and feel better in their minds and bodies.
The primary aim of the motion design segment was to explain the connection between well-being and physical activity. The challenge was to convey complex information while maintaining an attention-grabbing style suitable for social media.