MindDay offers “the first self-therapy app” to help people take care of their mental health. Accessible to a broad audience, it emphasizes autonomy: providing tools, resources, and everything needed to progress, including cognitive-behavioral therapy (CBT) methods.
Launched in 2022, the startup is content with its initial progress, having gained 80,000 registered users. Now in an acceleration phase, they collaborated with YouLoveWords, a content marketing agency, involved in creating a campaign to build awareness.
The motion design part of the campaign focuses on creating an inspirational promotional film that aligns with the brand’s content. The video serves as a manifesto expressing the raison d’être of MindDay, emphasizing “Why MindDay” and its positive impact on the world.