This project is a web series of 8 videos for the Post Office in France on the subject of the ecology of attention.
The series explores how digital advertising might not always be the best choice for businesses. Today, the war for attention can cause people anxiety and hurt the planet with too many useless notifications. It states that print advertisement could be a more caring solution to stay in touch with your customers.
I collaborated with another motion graphics designer and a video editor on the project. My role included searching for images and animations that would help make the speaker’s message more understandable. I also created some full motion graphic sequences to highlight some of the more important information.