Nola

Nola is a new range of cat food designed to combine well-being and accessible quality. The brand identity had to feel soft, authentic and reassuring — just like the bond we share with our pets.

The visual universe blends playful round typography with a handwritten signature to express both care and trust. Ingredients float across the packaging in a dreamlike composition, as if coming straight from a cat’s imagination. The gaze of the cat, turned upwards, reinforces this oniric feeling — because after all, this is what cats dream of.

The color palette combines a fresh, natural green with a bold plum band that grounds the design and conveys a sense of premium accessibility. The tone of voice stays empathetic, clear and sincere, embodied in the brand’s promise:

“Nourrir leurs envies, respecter leurs besoins.”