Loading
Branding

Lascaux IV

Brief

In order to preserve the Lascaux cave, a facsimile in augmented reality is in the process of being built. The architecture of this virtual museum will be original and avant-garde. Therefore, it is necessary to create a new identity for his museum in keeping with the digital development.

Approach

Experimentations around light in architecture. The angular forms represent the full and empty architectural masses. The chosen typography is modern like the facsimile and its architecture. The colour yellow recalls the walls of the prehistoric caves.